I Don’t Just Know Marketing.
I Know How Businesses Actually Run.
12 years. Three departments. One lesson: most marketing advice is wrong.
My name is Vincent Falcicchio. I’m the founder of 40 North Marketing — and before that, I spent over a decade as the Director of Marketing, HR, and IT for one of the most prominent personal injury law firms in New Jersey.
Not marketing director. Not marketing and a little HR. All three, simultaneously, at a firm that actually held me accountable for results. That’s not a resume flex. It’s context — because it means I understand something most consultants never learn: marketing doesn’t exist in a vacuum.
By The Numbers
12 Years
Director-Level Experience
3 Departments
Marketing, HR & IT — Simultaneously
$100M+
Total Marketing Spend Managed
$10M+/yr
Typical Annual Budget Managed
What I Actually Know
Marketing is the obvious one. The range is what makes the difference.
🎯
Marketing
Paid search, SEO, social, content, email — built the strategies, managed the budgets, measured the results. All of it, at scale, over a decade.
💻
Technology
Built and managed technology stacks, overseen IT infrastructure, and integrated platforms into organizations that had no appetite for disruption. I know how software gets bought, implemented, and abandoned.
🤝
HR & Operations
Ran HR at scale. I understand how teams work, how culture affects output, and why the people side of a business will either accelerate or kill every marketing initiative you run.
🤖
AI Integration
Not the hype version — the practical version. The tools that save time, reduce costs, and create leverage for businesses that can’t afford to hire for every function.
I’ve been on the side of the table you’re on right now.
I’ve sat across from agencies that promised the world and delivered a 12-page “strategy deck” and an invoice. I’ve hired vendors who talked in circles, reported vanity metrics, and disappeared when results didn’t materialize. I’ve had to make the call between cutting a marketing budget to hit payroll and finding a smarter way to compete with a fraction of the spend.
So when I tell you I understand the pressure small businesses are under — I’m not performing empathy. I’ve lived it from the inside.
Why 40 North?
Because 40° North latitude runs straight through New Jersey — and because everything worth doing here is grounded, direct, and built for real conditions. Not theoretical. Not aspirational. Practical.
40 North exists to give small and mid-size businesses access to the kind of thinking that used to be reserved for companies with eight-figure budgets and full in-house teams. That means honest strategy. Clean execution. No retainer contracts that outlast the results.
What I’m not
I’m not going to tell you I’ve worked with 500 clients and managed a billion dollars in ad spend. I’m not building a massive agency with junior account managers and bloated overhead that you end up paying for.
What I am is someone who will tell you exactly what’s working, what isn’t, and what I’d do with your budget if it were mine. If that’s what you’re looking for, we’ll probably get along.
📍 Montclair, NJ | ✉️ vincent@fortynorthmarketing.com | LinkedIn | X / Twitter
Let’s talk about what’s actually going on with your marketing.
No pitch deck. No hard sell. Just a straight conversation about where you are, where you want to be, and whether we’re the right fit to get there.